basic b*tch - hydrating & plumping 3% hyaluronic acid + 2% vitamin B5

£16.00
basic b*tches have been getting a bad rep lately, and you know what? haters are missing out because being basic, can basically be, the best thing ever.

just like pumpkin spice lattes, #throwbackthursday, and Ryan Reynolds, hyaluronic acid is popular.

but you know us, when are we ever basic? *insert devil face*

our basic b*tch serum is made with 3% pure hyaluronic acid + 2% B5 to give you a major boost of hydration. it’s also free of potential irritants (like synthetic fragrance and dyes) making it totally safe for allergic, hyper-sensitive skin.

more deets on this? sure.

as skin ages, it becomes thirsty and dry since its ability to retain water drops. them fine lines be poppin’. collagen is mainly made of water and this is the stuff that keeps your skin looking youthful. so when you apply, hyaluronic acid, it re-hydrates your skin, leaving it plump and free of wrinkles.

the other non basic part is that we added pro vitamin B5. this little guy is a humectant that attracts moisture and holds water in the skin, allowing the skin to produce moisture and hydrate from within. it’s also anti-inflammatory and helps with redness and irritation from environmental stimuli. double trouble I say.


ingredients

aqua, sodium hyaluronate, glycerin, phenoxyethanol

 

how to use

use twice a day (in the morning and evening) to help plump and soften skin. layer it under a moisturiser and/or face oil. you can also use it as a booster to practically all our other products.

if you’ve got any leftovers, don’t wash it off. use it on your hair or your nails. if your hair splits at the end or occasionally have cracked nails, this is going to help 😉

 

suggested routine

1. remove makeup with magic eraser

2. cleanse

3. basic b*tch

4. super serum

5. SPF or night cream

recommended for

all skin types need moisture!

where + how it's made

all our products are hand-made in small batches in our HQ in Banbury, Oxfordshire 🇬🇧 that means your skin & body get the bestest freshest stuff, just like if you're getting fresh fruit & veg from the farmer's market 😉 click here to learn more about our formulation process.

suitable for vegetarians and vegans. cruelty-free, never tested on animals, all natural stuff. we use as few ingredients as possible.

Customer Reviews

Based on 9 reviews
100%
(9)
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C
C.
So good for sensitive skin

Amazing for sensitive skin! Doesn’t make me feel tight or have a burning sensation!
Makes my skin feel so plump when it’s on, after a few hours it’s sunk in and doesn’t feel as good but when you reapply it’s the same all over again!!

A
A.B.
I want to buy everything on this site.

It works. Omg, it works. I sure hope it ain’t placebo, but I literally feel like I can see a difference after just two weeks. My skin is P L U M P. Can only recommend this! (Also, the product-name? Living for it)

r
r.
Amazing

Absolutely love this stuff! Leaves my skin feeling so smooth! I have noticed a difference in my skin a few weeks into using the serum, my skin loves it! I have really sensitive reactive skin and my skin does not react with any of there products so far! Deffo recommend

A
A.
Fab addetion to my routine!

I've already been using the super serum and this has been a fantastic addition to my daily routine. It helps absorb the serum and my face cream. Leaves my skin smooth, plump and evens the skin tone, I absolutely love it! Especially happy since I have really fussy and sensitive skin, this doesn't irritate it at all!

Y
Y.T.
Lovely stuff

My skin soaks up this lovely solution. I'm not yet sure on its plumping abilities, early days. Given how good all their other products are, I have no doubt it will do what is written on the bottle. A little goes a long way.

Customer Reviews

Based on 9 reviews
100%
(9)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
C
C.
So good for sensitive skin

Amazing for sensitive skin! Doesn’t make me feel tight or have a burning sensation!
Makes my skin feel so plump when it’s on, after a few hours it’s sunk in and doesn’t feel as good but when you reapply it’s the same all over again!!

A
A.B.
I want to buy everything on this site.

It works. Omg, it works. I sure hope it ain’t placebo, but I literally feel like I can see a difference after just two weeks. My skin is P L U M P. Can only recommend this! (Also, the product-name? Living for it)

r
r.
Amazing

Absolutely love this stuff! Leaves my skin feeling so smooth! I have noticed a difference in my skin a few weeks into using the serum, my skin loves it! I have really sensitive reactive skin and my skin does not react with any of there products so far! Deffo recommend

A
A.
Fab addetion to my routine!

I've already been using the super serum and this has been a fantastic addition to my daily routine. It helps absorb the serum and my face cream. Leaves my skin smooth, plump and evens the skin tone, I absolutely love it! Especially happy since I have really fussy and sensitive skin, this doesn't irritate it at all!

Y
Y.T.
Lovely stuff

My skin soaks up this lovely solution. I'm not yet sure on its plumping abilities, early days. Given how good all their other products are, I have no doubt it will do what is written on the bottle. A little goes a long way.