basic b*tch - hydrating & plumping 3% triple hyaluronic acid + 2% vitamin B5 (great as an eye cream!)

£16.00
basic b*tches have been getting a bad rep lately, and you know what? haters are missing out because being basic, can basically be, the best thing ever.

just like pumpkin spice lattes, #throwbackthursday, and Ryan Reynolds, hyaluronic acid is popular.

but you know us, when are we ever basic? *insert devil face*

our basic b*tch serum is made with 3% pure hyaluronic acid + 2% B5 to give you a major boost of hydration. it’s also free of potential irritants (like synthetic fragrance and dyes) making it totally safe for allergic, hyper-sensitive skin.

we also use three sizes of hyaluronic acid, which isn't often found in retail. this delivers both instant and long-lasting effects, providing instant smoothing and firming effects but also rehydrating cells over time.

like AJ our shop manager says, "this feels expensive". just ask our accountant Harriet, she's not happy with our retail price. apparently, a formula with this many different molecular weights and intensity would start at £89...

more deets on this? sure.

as skin ages, it becomes thirsty and dry since its ability to retain water drops. them fine lines be poppin’. collagen is mainly made of water and this is the stuff that keeps your skin looking youthful. so when you apply hyaluronic acid, it re-hydrates your skin, leaving it plump and free of wrinkles.

the other non basic part is that we added pro vitamin B5. this little guy is a humectant that attracts moisture and holds water in the skin, allowing the skin to produce moisture and hydrate from within. it’s also anti-inflammatory and helps with redness and irritation from environmental stimuli. double trouble I say.


ingredients

aqua, glycerin, hyaluronic acid, panthenol (vitamin B5)natural preservative (benzyl alcohol*, salicylic acid*, sorbic acid*).

* certified organic ingredient 

how to use

use twice a day (in the morning and evening) to help plump and soften skin. layer it under a moisturiser and/or face oil. you can also use it as a booster to practically all our other products.

if you’ve got any leftovers, don’t wash it off. use it on your hair or your nails. if your hair splits at the end or occasionally have cracked nails, this is going to help 😉

 

suggested routine

1. remove makeup with magic eraser

2. cleanse

3. basic b*tch

4. super serum

5. SPF or night cream

recommended for

all skin types need moisture!

where + how it's made

all our products are hand-made in small batches in our HQ in Banbury, Oxfordshire 🇬🇧 that means your skin & body get the bestest freshest stuff, just like if you're getting fresh fruit & veg from the farmer's market 😉 click here to learn more about our formulation process.

we only use recycled, recyclable, or compostable material. all our containers are glass and we use biodegradable peanuts to pack our orders so we avoid any accidents in transit. click here to learn more about our environmental impact.

suitable for vegetarians and vegans. cruelty-free, never tested on animals, all natural stuff. we use as few ingredients as possible.

Customer Reviews

Based on 23 reviews
96%
(22)
4%
(1)
0%
(0)
0%
(0)
0%
(0)
C
Customer
Amazing!

I bought quite a few products and i love them. Really good customer service and arrived quickly. The quality of the products is amazing for the price too and the hyaluronic acid serum is the best I’ve ever used. Could not recommend enough :)

I
Isabel Bennetts
age range: 35 - 50
skin tone: pale
skin type: combination, mature
Love it

I use this as part of my routine and mix booster oils when needed. Great product.

L
Larri Davison-Bowes
age range: 50+
skin tone: pale
skin type: sensitive, combination, mature, chronic skin conditions (rosacea, psoriasis, eczema, etc...)
Lovely Stuff!

I am pretty ancient and work outdoors, so my skin gets a bit of a beating. I've been using basic b*tch amongst other Made by Sunday products and I have to say I'm really impressed. My skin is softer and less irritated.
The new pump dispenser is a welcome addition as it was a bit of a pain to get it out before.

G
Gemma
age range: 25 - 34
skin tone: pale
skin type: sensitive, mature, dry, chronic skin conditions (rosacea, psoriasis, eczema, etc...)
Loveeeee

Another Gorgeous Product!
Glides on to skin, soft, silky, hydrating.
Quality ingredients, no nasties.
Cant fault it, addicted to the smoothness!

e
emma hyatt
age range: 25 - 34
skin tone: pale
skin type: acne-prone, combination
Game changer

You know its a goody when people start saying how glowing you look! This product is the real deal.

Customer Reviews

Based on 23 reviews
96%
(22)
4%
(1)
0%
(0)
0%
(0)
0%
(0)
C
Customer
Amazing!

I bought quite a few products and i love them. Really good customer service and arrived quickly. The quality of the products is amazing for the price too and the hyaluronic acid serum is the best I’ve ever used. Could not recommend enough :)

I
Isabel Bennetts
age range: 35 - 50
skin tone: pale
skin type: combination, mature
Love it

I use this as part of my routine and mix booster oils when needed. Great product.

L
Larri Davison-Bowes
age range: 50+
skin tone: pale
skin type: sensitive, combination, mature, chronic skin conditions (rosacea, psoriasis, eczema, etc...)
Lovely Stuff!

I am pretty ancient and work outdoors, so my skin gets a bit of a beating. I've been using basic b*tch amongst other Made by Sunday products and I have to say I'm really impressed. My skin is softer and less irritated.
The new pump dispenser is a welcome addition as it was a bit of a pain to get it out before.

G
Gemma
age range: 25 - 34
skin tone: pale
skin type: sensitive, mature, dry, chronic skin conditions (rosacea, psoriasis, eczema, etc...)
Loveeeee

Another Gorgeous Product!
Glides on to skin, soft, silky, hydrating.
Quality ingredients, no nasties.
Cant fault it, addicted to the smoothness!

e
emma hyatt
age range: 25 - 34
skin tone: pale
skin type: acne-prone, combination
Game changer

You know its a goody when people start saying how glowing you look! This product is the real deal.