basic b*tch

basic b*tches have been getting a bad rep lately, and you know what? haters are missing out because being basic, can basically be, the best thing ever.

just like pumpkin spice lattes, #throwbackthursday, and Ryan Reynolds, hyaluronic acid is popular.

but you know us, when are we ever basic? *insert devil face*

our basic b*tch serum is made with 3% pure hyaluronic acid + 2% B5 to give you a major boost of hydration. it’s also free of potential irritants (like synthetic fragrance and dyes) making it totally safe for allergic, hyper-sensitive skin.

we also use three sizes of hyaluronic acid, which isn't often found in retail. this delivers both instant and long-lasting effects, providing instant smoothing and firming effects but also rehydrating cells over time.

like AJ our shop manager says, "this feels expensive". just ask our accountant Harriet, she's not happy with our retail price. apparently, a formula with this many different molecular weights and intensity would start at £89...

more deets on this? sure.

as skin ages, it becomes thirsty and dry since its ability to retain water drops. them fine lines be poppin’. collagen is mainly made of water and this is the stuff that keeps your skin looking youthful. so when you apply hyaluronic acid, it re-hydrates your skin, leaving it plump and free of wrinkles.

the other non basic part is that we added pro vitamin B5. this little guy is a humectant that attracts moisture and holds water in the skin, allowing the skin to produce moisture and hydrate from within. it’s also anti-inflammatory and helps with redness and irritation from environmental stimuli. double trouble I say.

aqua, glycerin, hyaluronic acid, panthenol (vitamin B5), natural preservative (benzyl alcohol*, salicylic acid*, sorbic acid*).

* certified organic ingredient

use twice a day (in the morning and evening) to help plump and soften skin. layer it under a moisturiser and/or face oil. you can also use it as a booster to practically all our other products.

if you’ve got any leftovers, don’t wash it off. use it on your hair or your nails. if your hair splits at the end or occasionally have cracked nails, this is going to help 😉

United Kingdom
next day tracked (if ordered before 9AM) -£5.45

4-7 days (not tracked) - £3.40

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Europe
tracked (5 days) - £12.80

untracked (5-20 business days) - £11.90

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worldwide
tracked (5 days) - £12.80

untracked (5-20 business days) - £11.90



shipping terms

we offer a full refund within 15 days of delivery. products must be purchased through our online store, and be in new condition and sealed.
return policy

all our products are hand-made in small batches in our HQ in Banbury, Oxfordshire 🇬🇧 that means your skin & body get the bestest freshest stuff, just like if you're getting fresh fruit & veg from the farmer's market 😉 click here to learn more about our formulation process.

we only use recycled, recyclable, or compostable material. all our containers are glass and we use biodegradable peanuts to pack our orders so we avoid any accidents in transit. click here to learn more about our environmental impact.

suitable for vegetarians and vegans. cruelty-free, never tested on animals, all natural stuff. we use as few ingredients as possible.