basic b*tch - hydrating & plumping 3% hyaluronic acid + 2% vitamin B5

£28.00
basic b*tches have been getting a bad rep lately, and you know what? haters are missing out because being basic, can basically be, the best thing ever.

just like pumpkin spice lattes, #throwbackthursday, and Ryan Reynolds, hyaluronic acid is popular.

but you know us, when are we ever basic? *insert devil face*

our basic b*tch serum is made with 3% pure hyaluronic acid + 2% B5 to give you a major boost of hydration. it’s also free of potential irritants (like synthetic fragrance and dyes) making it totally safe for allergic, hyper-sensitive skin.

more deets on this? sure.

as skin ages, it becomes thirsty and dry since its ability to retain water drops. them fine lines be poppin’. collagen is mainly made of water and this is the stuff that keeps your skin looking youthful. so when you apply hyaluronic acid, it re-hydrates your skin, leaving it plump and free of wrinkles.

the other non basic part is that we added pro vitamin B5. this little guy is a humectant that attracts moisture and holds water in the skin, allowing the skin to produce moisture and hydrate from within. it’s also anti-inflammatory and helps with redness and irritation from environmental stimuli. double trouble I say.


ingredients

aqua, glycerin, sodium hyaluronate, panthenol (vitamin B5)natural preservative (benzyl alcohol*, salicylic acid*, sorbic acid*).

* certified organic ingredient 

how to use

use twice a day (in the morning and evening) to help plump and soften skin. layer it under a moisturiser and/or face oil. you can also use it as a booster to practically all our other products.

if you’ve got any leftovers, don’t wash it off. use it on your hair or your nails. if your hair splits at the end or occasionally have cracked nails, this is going to help 😉

 

suggested routine

1. remove makeup with magic eraser

2. cleanse

3. basic b*tch

4. super serum

5. SPF or night cream

recommended for

all skin types need moisture!

where + how it's made

all our products are hand-made in small batches in our HQ in Banbury, Oxfordshire 🇬🇧 that means your skin & body get the bestest freshest stuff, just like if you're getting fresh fruit & veg from the farmer's market 😉 click here to learn more about our formulation process.

we only use recycled, recyclable, or compostable material. all our containers are glass and we use biodegradable peanuts to pack our orders so we avoid any accidents in transit. click here to learn more about our environmental impact.

suitable for vegetarians and vegans. cruelty-free, never tested on animals, all natural stuff. we use as few ingredients as possible.

Customer Reviews

Based on 17 reviews
94%
(16)
6%
(1)
0%
(0)
0%
(0)
0%
(0)
S
Sarah M.
age range: 25 - 34
skin tone: pale
skin type: acne-prone, sensitive, combination
Bien

Sérum hydratant que je combine à mon huile car j'ai la peau déshydraté, pénètre bien et aucunes mauvaises réactions.

S
Sophie Landells
age range: 25 - 34
skin tone: pale
skin type: combination
New and Improved!!

I have been using Basic B*tch since Feb and I reordered to find out they they've changed their product slightly and I love it! It's thicker and my face feels really hydrated after use. I match it withe the Vit C serum and my friends are always complementing me on how fresh my skin looks!

L
Lisa
age range: 35 - 50
skin tone: brown
skin type: chronic skin conditions (rosacea, psoriasis, eczema, etc...)
Basic notch

I purchased this along side two other products this is amazing and goes well with my routine already notice a difference my 49 year old skin loves these products

M
Melissa Tyrrell
age range: 35 - 50
skin tone: tanned
skin type: dry
Loving ot!

This stuff has given me back the skin I had twenty years ago. I wouldn't be without it.

S
Samantha Pollard
age range: 35 - 50
skin tone: pale
skin type: acne-prone, combination, oily
Wow!

When I received it and realised how THICK this is I was worried about how it would sit on my skin. I was worried about NOTHING as it sunk into my skin with no sticky ness or anything left behind, just plumped hydrated skin! Deffo recommend

Customer Reviews

Based on 17 reviews
94%
(16)
6%
(1)
0%
(0)
0%
(0)
0%
(0)
S
Sarah M.
age range: 25 - 34
skin tone: pale
skin type: acne-prone, sensitive, combination
Bien

Sérum hydratant que je combine à mon huile car j'ai la peau déshydraté, pénètre bien et aucunes mauvaises réactions.

S
Sophie Landells
age range: 25 - 34
skin tone: pale
skin type: combination
New and Improved!!

I have been using Basic B*tch since Feb and I reordered to find out they they've changed their product slightly and I love it! It's thicker and my face feels really hydrated after use. I match it withe the Vit C serum and my friends are always complementing me on how fresh my skin looks!

L
Lisa
age range: 35 - 50
skin tone: brown
skin type: chronic skin conditions (rosacea, psoriasis, eczema, etc...)
Basic notch

I purchased this along side two other products this is amazing and goes well with my routine already notice a difference my 49 year old skin loves these products

M
Melissa Tyrrell
age range: 35 - 50
skin tone: tanned
skin type: dry
Loving ot!

This stuff has given me back the skin I had twenty years ago. I wouldn't be without it.

S
Samantha Pollard
age range: 35 - 50
skin tone: pale
skin type: acne-prone, combination, oily
Wow!

When I received it and realised how THICK this is I was worried about how it would sit on my skin. I was worried about NOTHING as it sunk into my skin with no sticky ness or anything left behind, just plumped hydrated skin! Deffo recommend