Basic B*tch - hydrating & plumping 3% hyaluronic acid + 2% Vitamin B5
- basic b*tch serum -
basic b*tches have been getting a bad rep lately, and you know what? haters are missing out because being basic, can basically be, the best thing ever.
just like pumpkin spice lattes, #throwbackthursday, and Ryan Reynolds, hyaluronic acid is popular.
but you know us, when are we ever basic? *insert devil face*
our basic b*tch serum is made with 3% pure hyaluronic acid + 2% B5 to give you a major boost of hydration. it’s also free of potential irritants (like synthetic fragrance and dyes) making it totally safe for allergic, hyper-sensitive skin.
more deets on this? sure.
as skin ages, it becomes thirsty and dry since its ability to retain water drops. them fine lines be poppin’. collagen is mainly made of water and this is the stuff that keeps your skin looking youthful. so when you apply, hyaluronic acid, it re-hydrates your skin, leaving it plump and free of wrinkles.
the other non basic part is that we added pro vitamin B5. this little guy is a humectant that attracts moisture and holds water in the skin, allowing the skin to produce moisture and hydrate from within. it’s also anti-inflammatory and helps with redness and irritation from environmental stimuli. double trouble I say.
aqua, sodium hyaluronate, glycerin, phenoxyethanol
use twice a day (in the morning and evening) to help plump and soften skin. layer it under a moisturiser and/or face oil. you can also use it as a booster to practically all our other products.
if you’ve got any leftovers, don’t wash it off. use it on your hair or your nails. if your hair splits at the end or occasionally have cracked nails, this is going to help 😉
all skin types need moisture!
most of our products are self-preserving, meaning they are preserved using natural ingredients and clever formulation. in the case of more complex formulas, we always almost use natural preservatives unless we really can’t.
read more about our products’ shelf life and the most common functional ingredients and preservatives we use.
suitable for vegetarians and vegans. cruelty-free, never tested on animals, all natural stuff. we use as few ingredients as possible.
all our products are hand-made in small batches in our HQ in Banbury, Oxfordshire 🇬🇧 that means your skin & body gets the bestest freshest stuff, just like if you're getting fresh fruit & veg from the farmer's market 😉