forget the conditioning we’ve received to maintain our youth to attract romantic interests. at the end of the day, wrinkles are evidence of thought on one’s face. specifically, the forehead ones. laugh lines? good sense of humor. squinting? an attempt to understand beyond looks.
the other wrinkles? you can take them out with botox or prevent and treat them with our serum. you see, when our brain and experiences aren’t the only culprit for that loss of firmness, this is when we’ve got a problem. thanks to elements such as pollution and UV rays, you might notice dullness, hyperpigmentation, fine lines, and other changes in appearance over time.
ferulic acid is an antioxidant found in rice, corn and wheat. it works to reduce signs of aging, but also improves firmness and illuminates the skin. to make DMC-12 even more powerful, we added:
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alpha arbutin: from the leaves of the bearberry plant, helps to brighten the skin and improve overall skin tone without bleaching the rest of the skin.
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hyaluronic acid: a type of sugar that penetrates deep under the layer of your skin to moisturise and plum within.
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acai extract: loaded with antioxidants that promote cell turnover and natural collagen production.
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blueberry extract: works on a cellular level to combat skin dullness, dryness, and texture.
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vitamin B5: deeply hydrating, it has an anti-inflammatory effect that can help stimulate your skin's healing processes.
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vitamin E: helps strengthen your skin’s barrier while reversing the damage caused by UVs.
I know, can you believe this retails for this much? I can’t and neither does Harriet, our accountant. whenever she sends me an email in panic, I just deflect by talking about the other DMC-12, the Delorean car used in the movie back to the future. it’s essentially a time travel machine, much like anti-aging.
ingredients
aqua, vaccinium angustifolium (blueberry) fruit extract, euterpe oleracea (acai) fruit extract, sodium lactate, alpha arbutin, hyaluronic acid, panthenol, glycerin, ferulic acid, butterfly pea flower, natural preservative (benzyl alcohol*, salicylic acid*, sorbic acid*)
the blue colour is from butterfly pea flower & may vary in intensity depending on batch.
how to use
after you’ve cleansed and toned, gently massage 4-5 drops of DMC-12 to a dry face, neck, and chest. It’s safe to use every day, in the morning before your moisturiser and sunscreen.
please store in a dark and cool spot to avoid oxidation.
suggested routine
1. remove makeup with
magic eraser 2.
cleanse
3.
tone
4. DMC-12
5.
basic b* 3% hyaluronic + 2% B5
6.
got it like that, plant-based retinol alternative moisturiser
recommended for
ideal for normal, dry and sensitive skin, including mature skin to:
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help with reinforcing your skin against free radicals and environmental damage.
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benefit from visible anti-ageing benefits to improve the appearance of lines and wrinkles.
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reduce dark spots and pigmentation.
where + how it's made
all our products are hand-made in small batches in our HQ in Banbury, Oxfordshire 🇬🇧 that means your skin & body get the bestest freshest stuff, just like if you're getting fresh fruit & veg from the farmer's market 😉 click here to learn more about our formulation process.
we only use recycled, recyclable, or compostable material. all our containers are glass and we use biodegradable peanuts (made with rice & wheat) to pack our orders so we avoid any accidents in transit. click here to learn more about our environmental impact.
suitable for vegetarians and vegans. cruelty-free, never tested on animals, all natural stuff. we use as few ingredients as possible.
